A common complaint of movie trailers nowadays is that they give too much away. Some trailers can give away the whole story in 2 minutes. There is one movie studio that all other movie studios should try and emulate their trailer style. That studio is MARVEL Studios.
MARVEL Studios’s trailers give the story of the film without giving too much of the plot away. Sometimes they go above and beyond to hide spoilers while sometimes it’s hidden in plain sight and no-one noticed.
The first trailer that truly showed what MARVEL was capable of in trailers was ‘THOR’.
For the first half of the trailer you would have no idea that it was a superhero film. It looked more like a mystery/thriller film trailer. This was the story that they told in the trailer, a man appears out of nowhere as soon as mysterious messages keep popping up. They think that Thor has something to do with it. They are not sure whether to believe this man that says he’s from another world. The trailer’s got a psychological thriller vibe going on for a bit. Also Loki only appears for a few seconds and there is never any mention of Loki being Thor’s half brother which is one of the most crucial plot points in the ‘THOR’ movies.
Next up is ‘IRON MAN 3’
Right from the start of the trailer we know that this will be different from the previous iron man films in that it’s an attack on Tony Stark, not Iron Man. This makes ‘IRON MAN 3’ a personal attack, rather that just some dude trying to steal tech from the iron man suit. It tells the story that Tony Stark is not Iron Man and Iron Man is not Tony Stark but they are both the same.
Finally, one of the most clever trailers that MARVEL has done for not spoiling it. That trailer is ‘CAPTAIN AMERICA: THE WINTER SOLIDER’
Now ‘CAPTAIN AMERICA: THE WINTER SOLIDER’ is my personal favourite MARVEL cinematic universe film but I digress because this article is about the trailers, not the films themselves. One of the most clever ways that this trailer tells a story is using lines out of context. Robert Redford’s character, Alexander Pierce tells Bucky, the winter solider in the film “are you ready for the world to see you as you are?” however in the trailer it makes it seem like he’s talking to Steve Rogers by telling a story beforehand about Cap’s turn to take on the world which makes it seem like he’s talking to Cap. That is a very sly trick of editing.
More studios should take notes on how to make a trailer from Marvel. Telling a story that could fit into the film while the film is a different story but fits the tone of the trailer. Using lines and scenes out of context.
‘AVENGERS: INFINITY WAR’ arrives in theatres everywhere April 27th
“Iron Man, Thor, the Hulk and the rest of the Avengers unite to battle their most powerful enemy yet — the evil Thanos. On a mission to collect all six Infinity Stones, Thanos plans to use the artifacts to inflict his twisted will on reality. The fate of the planet and existence itself has never been more uncertain as everything the Avengers have fought for has led up to this moment.”