What Marvel Studios set out to do was a gamble. Then it changed Hollywood.

The Gamble The year was 2003. In a compact office on Santa Monica Boulevard, a small group of staffers were writing script notes to studios who were making films about some pretty popular comic book characters—characters which were technically owned by their employer. This was Marvel Studios then, a tiny operation whose biggest products were…

From Cave to Space: Iron Man’s Legacy

When Marvel Studios was casting for Iron Man in 2006, Jon Favreau—who was hired to direct the first film of the nascent movie studio just months before—wanted to cast reformed Hollywood bad boy Robert Downey Jr. to play the titular character. Kevin Feige (then only second in command in the Marvel Studios hierarchy) strongly supported…